The BetterWorld train pulled into Sebastopol, CA earlier this week to visit and spend time with our long time customer, Guayakí, at their home base about an hour north of San Francisco.
About 1/2 the BetterWorld team drinks Guayakí on a daily basis and we have been feeling the health and wellness benefits of their incredible products for many years. Their approach has been to carefully and meaningfully build out both their supply chain and company over the years, and now their product and mission are truly unrivaled (our humble opinion).
Guayakí’s mission is to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging their market Driven Restoration business model.
Guayakí’s Market-Driven-Restoration business model directly links their customer’s purchases to our partner farming communities in the South American Atlantic Rainforests. Guayakí’s partners sustainably harvest organic yerba mate' from rainforest grown cultivations and reforestation projects, generating a renewable income stream which enables these communities to improve their lives and restore their lands.
A big shout out to Chris Mann for spending some quality time, showing us around and sending us away with some great bags of mate' that we are now enjoying. For more information on Guayakí, their mission and all the good things they are doing in the world: http://www.guayaki.com/index.php?p=about
Here’s to your health,
Matt
Posted in: Customers
