One of our favorite recurring trips is up to Ventura, CA north of LA to visit one of the true beacons of walking the triple bottom line, activism and cool. One of the folks key in keeping the Patagonia machine ticking, Alex Yanez (pictured with Ali), was our guide as we saw everything around the Patagonia campus, from the the latest Patagonia gear to the new ground they are forging in their environmental initiatives and programs.
One program of particular interest is Freedom to Roam, Patagonia’s current environmental campaign. Its goal is to create, restore and protect wildways or corridors between habitats so animals can survive. Patagonia’s partners in Freedom to Roam include the Freedom to Roam Coalition, which includes other companies, conservation organizations, rural activists, recreation groups, and those who live on the land. In addition to our ongoing membership and donations to One Percent for the Planet, we will be exploring ways we can help with the Freedom to Roam initiative as well.
Thanks for the tour Alex, and thanks for the great lunch in the Patagonia cafeteria! We are fortunate to count Patagonia among our customers making it a better world and we strive to help them in every way possible to achieve their goals and set the corporate standard for social and environmental responsibility. For more information on Freedom to Roam: www.patagonia.com/ftr
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