Visiting the peaceful and serene Presidio is always a pleasure for the senses – but especially when we get to meet an organization that is helping make it a better world every day. The Pachamama Alliance is one of those organizations that takes the harder, less traveled road, knowing that their efforts will take longer to bear fruit, but in the end they are planting seeds that will grow into sustainable forests of change.
Pachamama’s two-fold mission is to preserve the Earth’s tropical rainforests by empowering the indigenous people who are its natural custodians and to contribute to the creation of a new global vision of equity and sustainability for all. Pretty cool, eh?
The Pachamama Alliance is based on the recognition that those of us in the modern world share a deep connection with the people who call the rainforest their home-each of us having a critical stake in the health and well being of this vital element in our global life support system. We also recognize that indigenous people are the rainforests' natural custodians, and therefore, key strategies of our alliance focus on strengthening their culture and empowering their ability to stand for and represent their own interests.
As fair trade, social justice, and sustainability are at the core of our mission at BetterWorld, we love the work that Pachamama is doing in South America and beyond – we’ll be back soon and hopefully we can help with the critical support they are providing to our earth’s social and environmental ecosystem.
Posted in: General Blog
