BetterWorld Customers Recognized by Fast Company

December 5, 2007

We celebrate today the great achievements of our customers and friends BetterWorld Books, Seventh Generation, New Leaf Paper, Sustainability, Mercy Corps, TransFair, and Witness – – all have been highlighted in the just released Fast Company Annual Social Capitalist awards issue. This is the first year that Fast Company is recognizing for-profits as well, which added an additional 10 orgs to the usual 25.  

David Murphy, President and CEO of BetterWorld books, sent a great email this AM explaining the rigorous process and giving props to Fast Company for conducting a thorough vetting of the orgs that ended up being selected. He also highlighted the last para of the article, which I love and take to heart as well – it rides in contrast to some folks out there who continue to hold that for-profits should “stick to their knitting” and produce profits only for community good: “Change the world. Make some money. Raise more money, and make more change. It is an appealing prospect. Nonprofits were born because for-profits weren’t addressing some market failures — pollution, poverty, illiteracy. Profits won’t cure those ills, but it’s becoming a bigger part of more solutions. Perhaps it’s dawning on us that the cost of capital for changing the world should be lower. Perhaps the capital markets will cut the world a break.”

What a great world it would be…

In Service,

Matt

Posted in: Customers

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