My apologies for the blog gap, but a combination of our busiest summer to date and late summer vaca led to a few week gap in the blog – so I thought I’d bring a real doozy for the first one back. We have been meeting and in discussions with the Nature Conservancy on a number of fronts over the summer (in addition to our regular volunteering that we do with them in the DC area) and I can’t help be excited about their new Atlantic Forest project.
At BetterWorld we have our own Big Hairy Audacious Goals (BHAGs) such as donations of $1M per year by 2012 (which we will hit), as well as being the first carbon neutral telecom carrier in the US (which we just accomplished), to being completely environmentally neutral by 2010 – but the Nature Conservancy has just laid down the motherlode of BHAGs – planting 1 Billion trees in the Atlantic Forest (southeastern Brazil) by 2015.
No place on earth on Earth came closer to total destruction than Brazil’s Atlantic Forest. Once a massive green carpet three times the size of California, two centuries of development have reduced it to an area about the size of Virginia. It contains 2,200 animal species, 20,000 plant species – most of which are only found inside the AF boundaries – but almost 93% of the forest has been lost. The Conservancy is mounting an enormous cooperative effort to bring the forest back and all the amazing environmental benefits that will come along with successful completion of their goals.
BetterWorld is going to be helping, will you? For more information on the AF click here.
Looking forward to a great 2007 Fall and the temps coming down –
Matt
Posted in: General Blog
